Outreach integration
Salmon enriches the lead in your CRM, writes the ICP fit tier to a custom field, and your CRM workflow triggers Outreach enrollment based on that tier value — Strong ICP into your high-touch sequence, Moderate into nurture. The prospect arrives in Outreach with funding, headcount, and tech-stack data already visible on the record.
From inbound form to Outreach sequence in one motion
Salmon connects to Outreach indirectly — enrichment writes to your CRM first, and your CRM workflow handles the Outreach enrollment trigger. This keeps your Outreach sequence logic in one place (your CRM) rather than splitting it across two systems.
Salmon enriches the lead record in your CRM
When a form submits, Salmon enriches the lead in Salesforce or HubSpot — writing the ICP fit tier, funding signals, and headcount delta to custom fields. This triggers your CRM's workflow engine.
CRM workflow fires Outreach enrollment trigger
Your Salesforce Flow or HubSpot Workflow reads the sln_fit_tier__c (Salesforce) or salmon_fit_tier (HubSpot) field value and sends a webhook to Outreach to enroll the prospect in the mapped sequence. Salmon writes the signal; your CRM owns the routing decision.
Prospect lands in the right sequence, enriched
The Outreach prospect record is created with enriched custom fields populated — rep can see funding stage, headcount velocity, and tech stack on the prospect record before sending the first touch.
Connect Outreach to Salmon today.
Available on Growth and Scale plans. Start your free trial and add the Outreach integration at any time.